BRITA water jugs optimise your drinking water with their unique BRITA filter system BRITA water jugs are ideal for optimising the quality of the drinking water in your own home. BRITA filter cartridges used with our jug systems reduce limescale, chlorine and impurities in our tap water. BRITA filter jugs are available in six different models, which are all based on the proven BRITA principle. Using a BRITA filter for your tap water allows the full aroma and flavour of hot drinks and foodstuffs to fully develop. In addition, BRITA filtered water also prolongs the life of your domestic appliances by reducing limescale build up.